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What is a domain authority?

Domain Authority is a score that predicts how well your website will rank on the search results pages.

Every small business owner is committed to improving its search ranking online. When it comes to doing this there are three tactics you need to explore: local SEO, on-page SEO, and off-page SEO. Each of these tactics will increase your website's domain authority, therefore increasing your rankings on search engines such as Google, Bing, and Yahoo.

A good domain authority score depends on your direct online competition. This competition includes companies that rank in search results for the same keywords as your business. They also have similar business sizes and scales to yours.

Using a grading system from 1 to 100 with 1 being the worst and 100 being the best, you might assume that the closer you are to 100 the better.

In reality, a good domain authority score is based solely on your competition. You want to make sure that you have the highest domain authority score out of your competitors.
If your direct competitors have a score between 40 to 50, a good domain score for your business should be between 55 to 65. It will help ensure that you rank higher than your competitors, and drive more traffic to your website.

Keep in mind that when improving your domain authority it is much easier to go from a 20 to a 30 than it is to go from a 70 to 80. In each case though it does take time to optimize your website and get a higher domain ranking.

URL Rating (UR)

URL Rating (UR) shows the strength of a page's link profile on a 100-point scale. The bigger the number, the stronger a page's link profile is. Both internal and external links are taken into account. The scale is logarithmic, which means that it’s a lot easier for a page to go from UR 20 to UR 30 than it is to go from UR 70 to UR 80. Linking loops algorithms follow the exchanging of rating scores again and again in a loop between two websites.
Since the formula for UR is based off basic PageRank principles, it correlates well with Google rankings and is a near-perfect way to gauge a page's link profile strength.

If you are looking to improve your domain authority score, the team at UptiSEO can help. We offer SEO services that increase your rankings in search results and boost your domain authority at the same time.


How can we do?

  • In-house On-site SEO team: to buuild SEO friendly site
  • 92 to 75 DR Link Building: More than 2000 own article, Blog sites for differend business categories having DR 92 to 75, more than 25000 link building partner network having average DR 60
  • Content writing: create new content based on the keyword research
  • Internal linking structure: it will also keep them moving from page to page on your site, Google will know that the page you linked to is new and will now know it exists — meaning it will come back to crawl and index it.